Brand Guidelines |
Everything you need to keep the Society's materials professional, cohesive, and instantly recognizable.
Logos
Primary
The primary logo features a purple silhouette of the state of Tennessee with the white text “Society of Tennessee Archivists” and three gold stars. The three gold stars represent the Grand Divisions of Tennessee, and the outline of the state represents the boundary that distinguishes and defines the Society.
Standard Versions
Knockout Versions
Submark
Colors
The brand colors are purple and gold. Purple conveys professionalism and wisdom. Gold symbolizes achievement and warmth.
The table below outlines six primary and secondary colors as well as their corresponding Hex, RBG, and CMYK codes.
| Type | Color | Hex | RGB | CMYK |
|---|---|---|---|---|
| Primary | Purple | #4E4966 | 78 73 102 | 24, 28, 0, 60 |
| Primary Accent | Gold | #AF8742 | 175 135 66 | 0, 23, 62, 31 |
| Primary Base | Parchment | #F2F1EA | 242 241 234 | 0, 0, 3, 5 |
| Secondary | Light Purple | #CCCADA | 204 202 218 | 6, 7, 0, 15 |
| Secondary Accent | Tan | #D1C7B1 | 209 199 177 | 0, 5, 15, 18 |
| Secondary Base | Light Tan | #E5E2D7 | 229 226 215 | 0, 1, 6, 10 |
Typography
The brand typography is Barlow SemiCondensed.
Templates
Forthcoming.
Society of Tennessee Archivists 1301 East Main StreetMTSU Box 488 Murfreesboro, TN 37132 tennesseearchivists@gmail.com |  |